Guinness is introducing two new pack formats for its Hop House 13 range – a 330ml bottle 12-pack and a 650ml sharing bottle.
Diageo has launched the extended range to match consumer demand within the World Beer Category, where 12 packs, 4 packs, 650 ml and 330 ml formats make up over 45% of total Category sales.
Launched in 2015, Hop House 13, the fourth new beer from The Brewers Project, experienced immediate success as the second best-selling World Lager in the Grocery Category.
Nick Curtis-Davis, Head of Innovation for Guinness, said: “By introducing two new pack formats we hope to increase our appeal to consumers across a wider range of drinking occasions, such as sharing with friends, and enable the off-trade to take advantage of this to maximise their profits.”
The full Hop House 13 range will now include four formats – the 330 ml bottle, 4 x 330 ml, 12 x 330ml (rrp £13) and 650ml sharing bottles (rrp £2 or a promotional three for £5). The 12-pack is available now, with the 650ml sharing bottle rolling out on 16th October.
