In a bid to attract a new wave of young adults to the brand, Coca-Cola Enterprises has launched Coca-Cola Zero Cherry in single packs of 330ml and 500ml PET formats.
The launch is an attempt to tap into the consumer trend for new, lower calorie flavour variants whilst on-the-go, and comes at a time when Cherry flavours in +22% growth.
The launch is CCE’s largest-ever flavour variant launch, and will be backed by advertising and POS, as part of Coca-Cola Zero’s first multi-channel media campaign.
Caroline Cater, Director of Operational Marketing at CCE, said: “Coca-Cola Zero is growing ahead of the colas sector, and given the popularity of both cherry flavours and on-the-go formats, our new Coca-Cola Zero Cherry is a great way to make the most of this opportunity.
“We’ve backed the launch with our biggest ever marketing spend to help drive consumer awareness, and we recommend retailers stock up on the new variant to encourage sales in the New Year.”
Coca-Cola Zero Cherry will be available in all pack formats, with 500ml and 330ml pricemarked packs available at £1 and 49p respectively.