New Diet Coke cans are lit. Get it?

Diet Coke

Diet Coke has launched eight new limited-edition can designs, featuring words and phrases it alleges people use to express themselves.

With eight to choose from, the new 330ml can designs give shoppers plenty of options when it comes to picking which one best suits their mood. These include: ‘can’t even’, ‘get it’, ‘I’m in’, ‘it’s lit’, ‘okay next’, ‘ok but no’, ‘yaasss’ and Duncan Bannatyne’s favourite ‘I’m out’.

Simon Harrison, Vice President of Commercial Development at Coca-Cola European Partners GB, said: “The limited edition cans are designed to stand out on shelf and drive talkability amongst young adults whilst helping to recruit new consumers into the Diet Coke brand.

“We’d recommend that retailers get stocked up to take full advantage of shoppers looking to collect the eight different phrases, helping to drive sales in their store.”

The new-look cans roll out during September.