Scandinavian Tobacco Group UK Limited (STGUK), is extending the range of its additive-free tobacco brand, Natural American Spirit (NAS), with the launch of a newOrangevariant. The new NAS Orange Cigarettes will be available for retailers to buy in packs of 20 now at an rrp of £7.99 and will offer customers a lower strength product to matchUKconsumer smoking habits.
Alan Graham, Head of Marketing at STGUK, comments: “Consumer interest in additive-free tobacco is continuing to grow. NAS remains the No.1 selling additive-free tobacco in theUKand the launch of NAS Orange Cigarettes will offer consumers even greater choice with the addition of a lighter smoke from the market leading range.”
NAS Orange variant will have the same design as the rest of the range with a lively orange pack and smoking Indian Chief. It will also be available in a hardpack format following the range’s recent move from softpack to give improved product protection and flavour preservation.