Barr Soft Drinks has added a Mango Zero Added Sugar sparkling version to its Rubicon range.
Rubicon Sparkling Mango is available from February in outers of 12 x 500ml PET bottles price-marked at 99p and outers of 6 x 2-litre PET bottles (RSP £1.79).
Barr suggested retailers add the product to the ‘Everyday Refreshment’ section of the category.
The launch comes as research confirmed that diet flavoured carbonates are growing ahead of regular flavoured carbonates across all age groups, particularly amongst under 28-year-olds.
Barr Soft Drinks Marketing Director Adrian Troy said: “The really good news for retailers is that after sampling, 75% of consumers who don’t currently buy Rubicon said they would purchase the new mango zero added sugar variant, highlighting the opportunity to generate incremental sales.”
For trade enquiries, retailers should call 01204 664 295.