Müller is making two additions to its FRijj milkshake portfolio, expanding both its core and 40% Less Sugar ranges.
Loaded Choc Orange refreshes the brand’s core range, while the 40% Less Sugar range receives a new Mango & Passionfruit variant.
Laura Sheard, Head of Marketing at Müller Milk & Ingredients, said: “The FRijj brand is loved by consumers and is bought by almost one in five UK households. We’re delighted to offer our consumers more choice and we expect these new flavours to be popular.”
The FRijj 40% Less Sugar range is now worth £2.2m in retail sales value since its launch in 2015. “It capitalises on the growing trend towards products that are lower in sugar,” Sheard commented. “Our new Mango & Passionfruit flavour is a delicious addition to the range.”
The new variants will start rolling out in convenience and wholesale channels from June.
