Always Discreet, P&G’s brand offering a full range of products for sufferers of adult incontinence, is launching two new pricemarked packs.
Available to retailers now, Always Discreet Liners 24ct come with a £1.99 price mark and Always Discreet Small Pads 20ct with a £2.49 price mark.
According to P&G research, adult incontinence is the fastest growing category within Health & Beauty, offering a real opportunity to increase sales to independent and convenience retailers. Ninety-two percent of shoppers stated that they would buy Always Discreet again and 97% claimed that they would recommend the brand to a friend.
“As more and more shoppers buy their Health & Beauty products at their local convenience store, we are giving retailers additional support through the launch of our PMP range,” said Lourdes Fuentes, P&G Brand Manager Femcare. “We expect the demand for Always Discreet to grow even further and recommend that retailers stock up now.”
