Movie tie-in for Butterkist promo

Tangerine Confectionery is launching an on-pack promotion with Universal which will see movie related prizes feature on selected packs from August and December 2013.

Helping to drive sales through consumer trial and repeat purchase, each pack offers a printable 50p coupon off their next purchase on selected packs of Butterkist, as well as the chance to win one of a number of motion picture related prizes with a combined value of £1m.

To win, consumers simply need to purchase any promotional pack of Butterkist and enter the unique promotional code at or via Facebook, where they can find out instantly if they have won one of the star prizes.

The Butterkist blockbuster prize fund includes five action-packed holidays to Universal Orlando Resort for four people, 10 glamorous trips for two to see a London premiere, 25 private film screenings for the winner and 50 friends at a local cinema, in addition to 100 leading brand home entertainment systems and thousands of DVDs.

Adrian Hipkiss, Marketing Manager at Tangerine Confectionery comments: “We are honored to be working with the prestigious film studio, Universal, for our first Butterkist on-pack promotion. Working in strategic partnership with such a renowned studio will help us to capitalise on our brand link to the movies, leverage the associated equity and reassert Butterkist’s authentic position as the number one popcorn brand in the marketplace.

The on-pack promotion will be rolled out across six Butterkist products including microwave flavours butter, sweet and salted, and bags of sweet (120g), salted (80g) and toffee (200g).

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