Edinburgh-based Morocco Gold – a premium single estate, extra virgin olive oil made from olives grown and pressed in the foothills of the Atlas Mountains – is now available for retailers across Scotland to order.
The oil has a subtle yet distinctive green fruitiness which comes from the Picholine olive. The oil has a fresh and vibrant flavour with a hint of herbs, a clean light finish, and the distinctive peppery sensation of extra virgin quality olive oils.
The sophisticated, integrated bottle design, incorporating a tamperproof cap and pourer insert, together with gold embossed finishing creates a real presence on the shelf.
Morocco Gold olives are grown using only natural, traditional methods and generations of knowledge, hand-picked early in the season when the fruit is young, then cold pressed within 24 hours of harvest to guarantee extra virgin quality. The oil is pressed by a local cooperative which actively supports schemes to create employment for women in agriculture. Empowering women to participate in agricultural co-operatives gives them greater influence over household income and expenditures – which typically helps to reduce household poverty and benefits children.
Bob Watson, Scottish entrepreneur and co-founder of Morocco Gold, said: “It’s not a coincidence that our launch comes at a time when traditional European olive oil producers in Italy, Spain and Greece have been plagued by drought and disease.
“With Morocco Gold we are looking to restore consumer confidence in the extra virgin olive oil sector again and set a new standard for authenticity in the market. We hope retailers in Scotland and across the UK will get behind our product because consumers who try it really do love it.”