CocoPacific, a new range of coconut products, has launched with celebrity chef and restaurateur Aldo Zilli as brand ambassador.
Created by Tiana Fair Trade Organics, the CocoPacific range includes Raw Virgin Coconut Oil and Coconut Palm Sugar – both offering “high quality at a fraction of the price of other quality coconut brands on the market”. CocoPacific Raw Virgin Coconut Oil comes in 500ml glass jars (rrp £4.99), while CocoPacific Organic Coconut Sugar is available in 225g pouches (rrp £3.49).
Tiana has been supplying the UK market for over 10 years with award-winning coconut products. The CocoPacific coconut range was specifically created in response to increasing demand from both consumers and trade partners for a premium quality virgin coconut oil for cooking, without the premium price.
The launch and partnership with Aldo Zilli is being backed with a £500,000 marketing campaign – involving a range of on-pack, sampling and recipe content activity, as well as a national PR campaign.
Aldo Zilli commented: “I’m excited by the launch of CocoPacific as it offers fantastic quality at an affordable price, along with its delicious, delicate taste and nutritional benefits for cooking. CocoPacific certainly is the best, affordable coconut oil in the UK and is my personal choice.”