Consumers have the chance to win up to £5,000 to spend on their ultimate evening experience, plus 100s of after-hours prizes, with Mondelez International’s new Oreo Night Twist on-pack promotion.
The biscuit brand has created a custom-designed game that once played, enters shoppers into the competition. The goal of the game is to keep the virtual neon cookie shining brightly, powering up by grabbing bonus cookies for points, all while avoiding spilt milk that could mean game over. All scores – no matter the size – are entered into the prize draw.
The competition is launching on packs of Oreo Original 154g PMP and non-PMP, Oreo Twin Pack (2x154g) and Oreo 132g Lunchbox, all consumers need to do to enter is scan the on-pack QR code and add in details from their purchase before they’re taken to the game.
Additional prizes include Fever Tree vouchers, VUE and Cineworld vouchers, Netflix and Disney + and Spotify subscriptions, Xbox Series X and PS5 games consoles, portable Bluetooth speakers, Airpods Max headphones, Night Out packages, cameras and more.
The grand prize winner can choose between night out experiences or setting up their own evening in at home as part of their Night In & Night Out bundle prize.
Sophia Burger, Oreo Brand Manager at Mondelēz International, said: “With lots of different exciting elements, the chance to win the ultimate evening experience and 100s of after-hours prizes to twist up the night, we can’t wait for consumers to give Oreo Night Twist a try.”
The launch will be supported by OOH, social and in-store activations including POS materials.
