Modelo Especial, which Budweiser Brewing Group UK&I claims to be the fourth most valuable beer brand in the world [Modelo Global – Kantar Brand Z report FY 2025], is launching into the UK off-trade.
Brewed for more than a century with carefully selected premium Mexican ingredients, Modelo Especial is available in the convenience and grocery channels in a 12-pack and 4-pack of 355ml glass bottles, a 4-pack of 440ml cans and 620ml single glass bottles.
As ultra-premium lagers continue to grow in the UK [Nielsen, Total Coverage, Values sales, 52 weeks to 14/03/26, change versus previous year], Modelo Especial is positioned to drive incremental sales for retailers.
The brand’s launch will be supported by marketing investment including an above-the-line campaign across TV, digital and OOH.
