Ahead of 2026’s summer of football, Mondelēz International has revealed, Win For Your Squad, offering shoppers the opportunity to win money-can’t-buy experiences with football stars, while retailers can win vouchers for their teams.
Consumers taking part in the promotion have the chance to meet football legends Ian Wright, Virgil van Dijk, Lauren James and Declan Rice.
Whether it’s gaming with Arsenal’s Declan Rice; a coaching session with Lauren James; bowling with Virgil van Dijk; or a VIP watch along of a game with England football legend Ian Wright winners can share their experience with friends and family. In addition to these money-can’t-buy experiences, there are a suite of other prizes to be won, including matchday tickets for 2026/27 and lifestyle vouchers. The consumer promotion is live until 20th July 2026.
A study from the University of St Andrews has shown that when people have shared moments, they enjoy them more and Win For Your Squad puts sharing at the heart of the shopper experience tapping into the Cadbury value of generosity, claims Mondelez.
Shoppers can be in with a chance to win by purchasing any promotional pack across Mondelēz International’s sweet snacking range, and then scanning the QR code or visiting winforyoursquad.cadbury.co.uk to enter the pack’s details.
Alongside the shopper promotion, retailers can also get involved and win for their teams. Retailers have the opportunity to win £750 worth of vouchers with their team, as well as £200 of stock each. To enter, retailers must fill out the form on SnackDisplay.co.uk, Mondelēz International’s trade-facing website, explaining why they want to win a prize for their team. The retailer promotion is running from 15th April – 31st July.
The campaign will be supported by multi-channel media investment, including social, broadcast, digital and OOH support.
