Mentos strengthens portfolio with new mint

Mentos Xtra Strong

Mentos has unveiled new flavour Mentos Xtra Strong ­– now available in both single roll and multi-pack formats.

Singles RSP at 60p and multipacks (four rolls) at £1.29.

Both will be included in the brand’s Me & You loyalty programme which gives shoppers the chance to win prizes by sharing their Mentos selfies.

Mentos is the first brand to launch a chewy mint in an Xtra strong flavour and hopes to inject a fresh dose of excitement into the market with the new variant.

Mentos Brand Manager Sarah Elmer said: “We’re very excited about this new addition to the Mentos family. The team has been working hard to create the right flavour profile which although has that refreshment kick isn’t too powerful. It performed exceptionally well in taste tests with a 90% liking.

“We’ll be promoting Xtra Strong via our Me & You campaign later this year, so retailers can expect to see traction via this with shoppers actively seeking out not only this flavour but Mentos rolls and multipacks generally.”

For further information call 01753 442100 or visit perfettivanmelle.com.