Following its successful launch into the convenience channel last year, JTI has unveiled a new design and flavour – as well as price-marked packs – for its Nordic Spirit tobacco-free nicotine pouch brand.
Already available in Mint and Bergamot Wildberry, Nordic Spirit has extended its range with an Elderflower variant.
All three are available in 6mg and 9mg strengths, with an RSP of £6.50 for 20 pouches.
As well as the brand-new flavour, key changes to the design include enlarging the brand name, in particular ‘Nordic’, to emphasise the product’s deep connection to its Swedish heritage. Additionally, the varying strengths are now represented with four hexagons in line with other products in the category for consistency and ease for the customer.
Stephane Berset, JTI’s UK Head of Marketing, commented: “Since its launch in 2019, we have seen Nordic Spirit go from strength to strength as more adult smokers and vapers look for alternative nicotine products.”
He said the rapidly evolving category, already worth £380,410 a month, presented a “huge” profit opportunity: “We would urge retailers nationwide to incorporate Nordic Spirit into their offering as the category continues to flourish.”