Pladis has taken the McVitie’s Club brand into confectionery for the first time with the launch of new McVitie’s Club Layers Orange.
The thick milk chocolate bar has an orange-flavoured cream filling and multiple layers of crisp wafer.
With an RSP of 89p, the 39g countline is available as a Spar exclusive for three weeks from 30 June ahead of a wider roll out.
Pladis hopes to recruit a more youthful demographic to the McVitie’s Club brand with the move into on-the-go confectionery, a category that overtrades among younger shoppers.
