Maynards Bassett has launched a new on-pack promotion across its range, offering over 1,000 music-related prizes.
Running through to August 31, the Sweet Sounds of Summer promotion gives consumers the chance to win prizes including gig tickets, headphones and portable speakers. The promotion is aimed particularly at 20-45-year-olds.
The promotion features on a number of SKUs across the Wine Gums, Jelly Babies, Liquorice Allsorts, Sports Mix and Midget Gems ranges.
To enter, consumers must simply purchase a promotional pack, find the code inside, then enter it online to find out if they’ve won instantly.
“Sweet Sounds of Summer will appeal to adults who have a fun side and are looking for ways to celebrate the summer months,” said Marta Sanso, Senior Brand Manager for Joyful Candy at Mondelez International. “It involves the same packs that consumers know and love, with the addition of a fun competition for all to enjoy.
“With the weather warming, the summer is a great time to drive candy sales and with attractive on-pack activations offering an opportunity to excite customers, we hope to drive further penetration, so retailers should stock up now.”