KP Snacks has launched Hula Hoops Flavarings, a new crisp range targeted at the family sharing occasion.
Hula Hoops Flavarings incorporates the brand’s familiar hoop shape and is crispy and light with a melt-in-the-mouth texture. Available in two flavours, Tangy Cheese and Salt & Vinegar, the new product is launching in a 90g sharing format with an RSP of £1.50 and a 55g £1 PMP.
Available from May 28, Flavarings will be supported by a £1m media campaign in 2018 including in-store activity, outdoor media and digital. KP plans to invest a total of £3m in the Hula Hoops brand this year, which is currently worth over £105m.
“Hula Hoops Flavarings builds on the incredible performance of Hula Hoops, currently the fastest growing snacks brand in the UK, and capitalises on the growth of the sharing occasion,” said Matt Collins, Sales Director for Convenience, Wholesale, Discounters & Foodservice at KP Snacks.
“Family sharing makes up the majority of the sharing occasion and provides a huge opportunity within the crisps, snacks and nuts market. A family favourite, Hula Hoops products are purchased in nine million households.
“Flavarings is a great addition to this iconic brand and perfectly positioned to re-ignite this sharing occasion for both retailers and shoppers.”