Maynards Bassetts launches sweets with benefits

Maynards Bassetts Superfruit Jellies

Mondelez has unveiled new Maynards Bassetts Superfruit Jellies, to “tap into consumer desires for authenticity, higher real fruit content and added benefits”.

Superfruit Jellies is available in cases of 12 x 130g bags (RSP £1).

Each pack offers a variety of flavours: papaya, pomegranate, blueberry and cranberry. Each sweet contains 30% fruit juice and six provides 15% of the recommended daily intake of vitamins C & E.

The launch will be supported by an extensive marketing campaign, including out-of-home, digital and social media advertising. Point of sale materials will be available to retailers.

Marta Sanso, Senior Brand Manager Joyful Candy at Mondelez, said: “Candy is all about emotional connections, however, authenticity is a key trend – and new Superfruit Jellies perfectly tap into this. That’s why we’re introducing our new Maynards Bassetts Superfruit Jellies which are not only tasty but contain real fruit juice and are a source of vitamins, perfectly placed to bring incremental shoppers to the category.”

For further enquiries, retailers can telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.