Mondelez has unveiled new Maynards Bassetts Superfruit Jellies, to “tap into consumer desires for authenticity, higher real fruit content and added benefits”.
Superfruit Jellies is available in cases of 12 x 130g bags (RSP £1).
Each pack offers a variety of flavours: papaya, pomegranate, blueberry and cranberry. Each sweet contains 30% fruit juice and six provides 15% of the recommended daily intake of vitamins C & E.
The launch will be supported by an extensive marketing campaign, including out-of-home, digital and social media advertising. Point of sale materials will be available to retailers.
Marta Sanso, Senior Brand Manager Joyful Candy at Mondelez, said: “Candy is all about emotional connections, however, authenticity is a key trend – and new Superfruit Jellies perfectly tap into this. That’s why we’re introducing our new Maynards Bassetts Superfruit Jellies which are not only tasty but contain real fruit juice and are a source of vitamins, perfectly placed to bring incremental shoppers to the category.”