Trebor’s ‘Get Minted’ campaign is back, giving retailers the chance to win up to £5,000 worth of Amazon vouchers.
The promotion, which is exclusive to the convenience channel, runs across the full Trebor singles range. Prizes of £50, £100, £250, £500 and £5,000 worth of Amazon vouchers can be won. When a shopper wins, so does the store.
To be eligible for a prize, retailers need to display the bespoke Trebor POS. This is available through Mondelez reps or from the confectionery giant’s trade advice website deliciousdisplay.co.uk.
The full range of participating packs is: Trebor Extra Strong Peppermint/Spearmint 41.3g; Trebor Softmint Peppermint/Spearmint 44.9g; Trebor Softfruits 44.9g; Trebor Extra Strong Minis 12.6g/44.5g; and Trebor Cool Drops Extra Fresh/Lemon 28g.
“We’ve seen year-on-year success with Trebor Get Minted,” said Rafael Espesani, Senior Brand Manager for Trebor at Mondelez. “This year retailers have the opportunity to win a massive £5,000 worth of Amazon vouchers so make sure you stock up and get involved today to be in with a chance!”
One of last year’s successful retailers, Jignesh Patel, added: “The Trebor promotion has helped increase our sales with POS displayed in our store and we were able to win £100!”
To drive brand awareness further, the ‘Give Me Strength’ digital campaign will also return this year. The campaign takes a light-hearted tongue-in-cheek look at everyday nonsense moments.