Cadbury’s Match & Win on-pack promotion is back for its fifth consecutive season.
Appearing on packs from August through to November, the promo is bigger than ever with 19 football clubs – including Rangers and Celtic – taking part.
The prize pot has also been expanded: 10 lucky winners will pick up a pair of VIP tickets to matches of their choice as well as – new for 2021 – annual Sky TV packages. There are also a further 500 pairs of match tickets to be won, as well as a host of additional prizes including club shop vouchers.
The promo will be supported by a “significant” marketing spend including POS material, out-of-home advertising and digital and social media support.
The entry process is the same as before, with shoppers entering a product’s batchcode and barcode online for a chance to win. The entrant will then be given a predicted score for an upcoming game which, if it matches the result, means a guaranteed win in the weekly draw.
Kelly Lawrence, Brand Manager for Cadbury, said: “We know shoppers will be excited to be in with a chance of winning this year’s amazing range of prizes, so Match & Win returning marks a huge opportunity for retailers to drive incremental sales.
“To make the most of this, retailers should stock up on participating Cadbury products and make them really visible through PoS and secondary sitings to create some footballing excitement in their stores.”