Golden Wonder has unveiled ‘Even More Fully Flavoured,’ a new range of £1 PMP sharing packs in what the snacking brand has described as three premium and unique flavours.
The flavours – Mature Cheddar & Spring Onion, Chargrilled Steak and Crispy Smoked Bacon – were chosen by consumers and have been “specially crafted to deliver Golden Wonder’s legendary taste that is perfect to share”.
The launch will be supported with a digital campaign, a national ‘Share & Win’ competition and extensive trade marketing support.
The Even More range will be available in cash & carrys from 26 September.
Matt Smith, the brand’s Marketing Director, said: “Since launching our first Cheese & Onion crisps almost 60 years ago, Golden Wonder has been famous for fully-flavoured crisps. These latest flavours, exclusively available in £1 PMP packs, are the perfect way to upgrade any sharing occasion.”
