Mars Chocolate Drinks & Treats has bulked up its range of Mars-branded protein products, with the launch of Snickers Hi Protein White Chocolate bar – made with real white chocolate – and Snickers Hi Protein White Chocolate Caramel and Peanut flavour whey protein powder.
Snickers Hi Protein White Chocolate bar contains 20g protein and 233 calories, and Snickers Hi Protein White Chocolate Caramel and Peanut flavour whey protein powder 21g of protein and 144 calories per serving.
The consumer demand for white chocolate flavours in protein bars is growing, with some of the bestselling brands in grocery and impulse now seeing their white chocolate variants outperform their core range. Alongside this, Mintel research shows just 32% penetration of UK households are purchasing protein bars. A major barrier cited by consumers is taste, as 44% of consumers purchasing in this market struggle to find a product that tastes good.
Michelle Frost, General Manager at Mars Chocolate Drinks & Treats, commented: “We are seeing white chocolate variants being introduced into a number of grocery and impulse markets, and wanted to demonstrate the innovation to our specialist sports range by becoming the first confectionery brand to launch not one, but two white chocolate protein products!”
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