Mars Wrigley Confectionery has launched Mars More Protein and Snickers More Protein.
The two new single bars each contain 10g of added protein and RSP at £1.29. Both are available now.
As well as added protein, at under 200kCal, the Mars More Protein bar has 40% less sugar and the Snickers More Protein bar has 30% less sugar than the respective standard bars.
The launch is supported by a three-stage partnership with the Tough Mudder obstacle race.
David Manzini, General Manager, Mars Wrigley Confectionery UK, said: “Protein remains a hot consumer trend and the category continues to grow every year.
“These exciting new innovations give retailers a great opportunity to boost those all-important impulse purchases by offering consumers the great taste of Mars and Snickers with added protein and less sugar than a standard bar.”
