Mars and Snickers up protein, cut sugar

Mars Protein and Snickers Protein

Mars Wrigley Confectionery has launched Mars More Protein and Snickers More Protein.

The two new single bars each contain 10g of added protein and RSP at £1.29. Both are available now.

As well as added protein, at under 200kCal, the Mars More Protein bar has 40% less sugar and the Snickers More Protein bar has 30% less sugar than the respective standard bars.

The launch is supported by a three-stage partnership with the Tough Mudder obstacle race.

David Manzini, General Manager, Mars Wrigley Confectionery UK, said: “Protein remains a hot consumer trend and the category continues to grow every year.

“These exciting new innovations give retailers a great opportunity to boost those all-important impulse purchases by offering consumers the great taste of Mars and Snickers with added protein and less sugar than a standard bar.”