Nisa pushes its retailers up online search rankings


Nisa has joined forces with search platform Yext to provide its retailers with greater visibility across all major internet search engines and directories.

The project sees store listings updated and disseminated across over 50 search platforms, to optimise their visibility in local searches.

The Yext partnership is a step up from the current Nisa Locally store locator site and will help Nisa retailers to feature automatically in search engines and directories like TripAdvisor, Facebook, Google and Yelp.

Research shows that after conducting a search more than three-quarters of people visit a business within one day and almost a third of them make a purchase.

Head of Marketing at Nisa, Philippe Rondepierre, said: “We’re encouraging all Nisa partners to work with us on this project, by providing as much relevant information about their stores as they can. Accuracy and richness of data available to people making online searches are two the biggest influencers of visibility.”

Search listing can include basic details such as store name and address, telephone number, opening hours, reviews, services provided, store images as well richer data which will help Nisa partners attract new shoppers.

“It is no longer enough for us to hope that shoppers will visit our website store locator and we cannot rely on their searching Nisa by name. An exponential growth in ‘near me’ searches, increasingly carried out by people on the move, via their mobile phones, offers an opportunity to drive footfall into stores and in turn increase sale,” added Rondepierre.

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