Guinness has announced details of a new multimedia ad campaign reinforcing the brand positioning – ‘Made of More’ – and features a TV ad entitled ‘Cloud’. The campaign celebrates the attitude shared by the brand and its drinkers – getting more out of life by putting more in.
Nick Britton, Senior Brand Manager, said: “We think the new brand creative will resonate with people who are open-minded and alive to opportunity and it will inspire them to never settle for the ordinary. The idea of something being made of more is one that really reflects a shared attitude Guinness has with its drinkers who love the distinctive look and taste and aspire to get the most out of every aspect of their lives.”
