Magnum is expanding its In Home core range to include a new caramel variant. Magnum Caramel features vanilla ice cream with a salt caramel swirl, and is covered in milk chocolate.
Nicola Rolfe, Brand Manager for Magnum at Unilever UK said the core range had grown by 14% in value sales in the last 12 months. She added: “The new Caramel variant promises the same taste credentials as the rest of our range, appealing to existing Magnum fans who want to try a new product, while attracting incremental consumers through a tried and tested flavour profile.”
The new variant, along with the entire range, will move from three to four units per pack this year, in a bid to drive penetration by making Magnum a dessert option to share with friends after dinner.
Magnum Caramel has an rrp of £3.35 for a four multipack, and is available for In Home only in retail cases of 10.