Magners Original Irish Cider has unveiled a modern new look that celebrates the brand’s heritage and cider-making tradition.
The contemporary design features refined illustrations of the brand’s original cider vats and a bright red apple. A new strapline – The Original Irish Cider Since 1935 – highlights Magners’ history as it marks its 90th year of cider making.
The updated design will roll out across the full Magners portfolio, including cans, bottles, multipacks, trays and all consumer touchpoints in both the on- and off-trade over the coming months.
The refresh follows the launch of Magners’ latest marketing campaign, Magnertism, earlier this summer. The seven-figure campaign – the brand’s largest investment in more than a decade – has spanned TV, outdoor, digital and trade activity.
The new look has also been applied to Bulmers cider in the Republic of Ireland – the first time both brands have been updated in unison.
