Lucozade Zero is following the recent launch of Lucozade Zero Tropical by rolling out its range in a 330ml can format.
Both Lucozade Zero Tropical, the brand’s first ever flavour exclusive to the Lucozade Zero range, and Lucozade Zero Pink Lemonade, are available now in cases of 34 x 330ml cans, price-marked at 65p.
The launch will be supported by a comprehensive marketing campaign including outdoor advertising, PR, digital and social media advertising, which goes live in the summer.
Zoe Trimble, Head of Lucozade Energy at Suntory Beverage & Food GB&I, said: “Introducing Lucozade Zero Tropical and Lucozade Zero Pink Lemonade in a 330ml can format makes total sense and offers retailers a real opportunity to bring new shoppers into the Zero brand.
“With sales of 330ml cans growing by 17%, sales of low and no sugar drinks rising year-on-year, and a clear desire from shoppers for new flavours – one in three shoppers would buy more Lucozade Zero if a new flavour was available – this new 330ml can range is the perfect launch for this time.”
