Lucozade Sport is giving shoppers the chance to win £90 every 90 minutes this winter through a brand-new text-to-win promotion, as part of an ongoing partnership with the England national football team.
Shoppers simply need to purchase any Lucozade Sport product and text ‘CASH’ to 62123 to find out if they’ve won.
The promotion runs from now until 12 December across all Lucozade Sport products and is supported by PR activity. It’s timing means it will be live for the vast majority of the FIFA World Cup.
Tom Bell, Head of Marketing for Lucozade Sport at Suntory Beverage & Food GB&I, said: “We wanted to bring something special to stores this festive season to help them make the most of the unique opportunity to combine sporting occasion and winter festivities this year. Our partnership with the England national football team and winter activation is certainly set to create a buzz around the season’s biggest matches!”
