Suntory Beverage & Food GB&I has launched a new £2m marketing campaign for Lucozade Revive.
The campaign includes social media, digital and out-of-home advertising. It will reach at least 80% of all UK adults a minimum of 11 times and aims to educate shoppers on the drink, which was launched to combat some of the barriers perceived when it comes to buying into the energy drinks category.
Zoe Trimble, Head of Lucozade at, said: “This new campaign will further raise awareness of the brand and tap into the shift we’re continuing to see with shoppers looking more and more for a naturally inspired ‘everyday’ lift.
“We recommend that retailers ensure they have Lucozade Revive in their chillers to make the most of our massive investment behind the brand.”
