Lucozade Energy has launched Citrus Chill, a new lemon & lime flavour.
It is available in now in cases of 12 x 380ml packs – both plain and price-marked at £1.19 or 2-for-£2.20.
It builds on the launches of Lucozade Energy Apple Blast and Lucozade Energy Watermelon & Strawberry Cooler, the latter of which delivered sales of more than £2.1m in its first six months on shelf.
Zoe Trimble, Head of Marketing for Lucozade at Lucozade Ribena Suntory, said: “We know new Lucozade Energy flavours drive real excitement with consumers looking for new tastes from a brand they trust. The launch of Lucozade Energy Watermelon & Strawberry last year is proof of that, having delivered more than 15% of Lucozade Energy 380ml PMP flavour sales in symbol and independent stores in 2019.
“We’re confident Citrus Chill will follow this pattern and bring new users into the Lucozade Energy brand thanks to its fantastic take on a classic flavour, which we expect to be especially popular during the summer months due to its refreshing taste.
Trimble said it was important for retailers to take a range-based approach to their Lucozade Energy sales: “Shoppers are more inclined to shop around. We’ve seen a 35% increase in shoppers purchasing more than three Lucozade Energy flavours – so it really is key to have choice on shelf.”
For more information, retailers should call Lucozade Ribena Suntory on 08702 408601 or visit www.lrsuntory.com.