Chocs up-up-and-away: Kinder rolls out superhero eggs

Kinder superhero eggs

Kinder is channelling its inner superhero with a new range of Kinder Surprise ‘heroic-coloured’ eggs.

Teaming up with Warner Bros Consumer Products, the 20g eggs contain DC Superhero Girls and Justice League toys.

Rolling out this month, eggs will be available until the end of April and carry an RSP of 92p.

A range of POS materials including FSDUs, and suitable for all store sizes, is available from the Ferrero trade website.

The launch is backed by a £1.7m marketing campaign.

Levi Boorer, Customer Development Director at Ferrero UK, said: “We’re confident that these new limited editions will be a popular choice with families, continuing to make this a worthy proposition for retailers.”