Levi Roots Soft Drinks has announced the launch of new flavour Tropical Punch.
Available from April in cases of 12 x 500ml £1 price-marked bottles, the pack has been developed specifically for the convenience and impulse channel.
It joins Caribbean Crush and Jamaican Sunset flavours in the Levi Roots range of carbonated drinks.
Sally Forbes, Brand Manager at Levi Roots, said: “We know that people already seek out Levi Roots drinks for the unmatchable taste of the Caribbean, so our new Tropical Punch flavour will fit right in on shelf, before it flies straight back off!
“Sales are up +3% year-on-year with the brand consistently adding value to the category. We’re confident that with Tropical Punch, we’re bringing something fresh and new to our key target audience of 16-35-year olds that will drive growth for independent retailers.”
For further information email info@nicholsplc.co.uk.
