Wolf Blass chases new consumers

Wolf Blass ad

Wolf Blass is back on TV with the return of the Australian wine brand’s ‘Here’s to the Chase’ advert.

The ad is airing across Sky TV and video-on-demand until 30 June; it is supported with Facebook and Instagram activity. Wolf Blass last appeared on TV screens back in 2017.

The commercial targets specific wine audiences, communicating with its existing customer base and seeks to recruit consumers to the category by driving awareness of its more premium tiers – Yellow, Silver and Gold Label.

Ben Blake, Head of Marketing Europe at brand owner Treasury Wine Estates, commented: “The brand continues to go from strength to strength in the UK market. After a successful year as official wine partner of the ICC Cricket World Cup in 2019, we are continuing to demonstrate our confidence in the brand with another significant £1m investment for the ‘Here’s to the Chase’ campaign.”