Perry brand Lambrini has launched its first ever RTD cans, in four fruit flavours: Mango, Strawberry, Cherry and Rhubarb.
All four are ABV 4%, RSP at £1.50, have 99 calories and are available to order now.
The latest additions to the Lambrini line-up have been created in response to growing consumer demand for convenience, whilst also tapping into trends for low calorie, low ABV ‘spritz’ drinks.
Graeme Sharp, Brand Manager for Lambrini, commented: “As we approach the spring/summer season, convenient drinks formats for barbeques and picnics are key. Our new range of ready to drink Lambrini cans, with their line-up of much loved fruity flavours is perfect for tapping into this opportunity. They’re also a great option for those who are looking for lower alcohol, lower calorie options at a really great price.
“We’re confident that this exciting new offering will provide retailers with a significant sales opportunity as shoppers continue to seek out convenient, great tasting alternatives to prosecco and fruity wines at a really accessible pricepoint.”
