Lambrini rolls out RTDs

Lambrini ready to drink can range

Perry brand Lambrini has launched its first ever RTD cans, in four fruit flavours: Mango, Strawberry, Cherry and Rhubarb.

All four are ABV 4%, RSP at £1.50, have 99 calories and are available to order now.

The latest additions to the Lambrini line-up have been created in response to growing consumer demand for convenience, whilst also tapping into trends for low calorie, low ABV ‘spritz’ drinks.

Graeme Sharp, Brand Manager for Lambrini, commented: “As we approach the spring/summer season, convenient drinks formats for barbeques and picnics are key. Our new range of ready to drink Lambrini cans, with their line-up of much loved fruity flavours is perfect for tapping into this opportunity. They’re also a great option for those who are looking for lower alcohol, lower calorie options at a really great price.

“We’re confident that this exciting new offering will provide retailers with a significant sales opportunity as shoppers continue to seek out convenient, great tasting alternatives to prosecco and fruity wines at a really accessible pricepoint.”

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