Lactalis McLelland, producers of Seriously Strong, Galloway and McLelland cheese brands, has been awarded both the brand and retailer own brand cheddar tender for Co-op.
The deal will see a range of Seriously Strong cheddar listed in Co-op stores from April 2017, and Lactalis McLelland will supply own brand product later this year.
Mike Chatters, sales director at Lactalis McLelland, said: “We are delighted to be awarded this tender with one of the UK’s leading convenience retailers. It’s a fantastic platform for our Seriously Strong brand, given the Co-op’s extensive network of convenience stores throughout the UK. It’s also great for our dairy in Stranraer and its community. We look forward to working closely with Co-op to deliver a great tasting range of branded and own brand cheese for its shoppers.”
Calum Kirk, category trading manager at Co-op, added: “Co-op is very happy to be working in partnership with Lactalis McClelland to support the Seriously Strong brand, and later in the year, to help us provide a high quality, Co-op own brand cheddar, building on the success we have continued to see in our cheese range. Co-op is very proud to support British dairy farming and we know that our customers in the communities we serve will be as delighted with our products as we are.”