Following its limited edition Eric Cantona packs, Heineken is launching new exclusive Kronenbourg 1664 packs across grocery, wholesale and convenience.
The packs feature an ‘Alsace-tians’ on-pack promotion, offering shoppers thousands of chances to win a variety of prizes, including a trip for four to the Alsatian mountains, mini-fridges and bottle openers.
The new design is available now, across the secondary packaging of most Kronenbourg 1664 SKUs.
Heineken’s Category and Trade Marketing Director, Craig Clarkson, said: “Kronenbourg 1664 is delivering fantastic growth this year – bringing £10.5m in value to the category. Our recent limited edition packaging, featuring Eric Cantona, was an incredible success – generating a huge excitement from our shoppers.
“Our new on-pack promotion, featuring the Kronenbourg ‘Alsace-tians’ from the TV advert, will be sure to generate great interest in the market, whilst reinforcing our premium credentials and increased standout.”
