Mars Chocolate Drinks and Treats, working with Coppenrath & Weise, has launched a range of frozen desserts featuring three of the Mars confectionery brands – Twix Cheesecake, Maltesers Pavlova and Mars Dessert Bar.
The Twix Cheesecake offers a new twist on the layered chocolate bar with a crunchy biscuit base, a creamy cheesecake filling and a layer of caramel; all topped with chocolate sauce and chocolate covered biscuits.
The Maltesers Pavlova is a meringue case filled with malted cream, topped with chocolate sauce and decorated with Maltesers.
The Mars Dessert Bar features layers of chocolate sponge, mousse and caramel, covered in milk chocolate.
The appropriately-named Michelle Frost, General Manager for Mars Chocolate Drinks and Treats, said: “Innovation is a key factor in maximising sales and driving growth within this category. Our frozen desserts range combines the great taste of these familiar brands, with an exciting twist to offer consumers something new and different.”
Twix Cheesecake, Maltesers Pavlova and Mars Dessert Bar are all available now at an rrp of £2.99.