Nescafé is offering convenience retailers the chance to win £1,000 every week as part of a winter promotion designed to drive sales during a key seasonal trading period.
Running from 28 September to 20 December, the campaign will award 12 weekly cash prizes of £1,000.
Retailers can enter by purchasing a qualifying case of selected Nescafé products from participating wholesalers and texting the word ‘CASH’ along with the last four digits of the product barcode.
The promotion covers a range of Nescafé products, including Nescafé Original, Gold Blend, Azera, sachet formats and Nescafé Dolce Gusto pods. For the first time, the campaign also includes the brand’s iced coffee range.
Every qualifying purchase provides an additional chance to win, giving retailers an added incentive to stock up on key lines ahead of the winter trading period.
The promotion is aimed at helping convenience retailers maximise hot beverage sales while increasing engagement across the wider Nescafé portfolio.
