Molson Coors Beverage Company is to distribute the Bodega Bay hard seltzer range, after securing an exclusive partnership with the brand.
Following its UK launch last year, Bodega Bay has secured listings in premium retailers including Harrods, Harvey Nichols and Daylesford, as well as more recently being stocked in Sainsbury’s and Morrisons. The new partnership will see the brand increase its UK presence in multiples and c-stores.
The Bodega Bay range of low-calorie sparkling alcoholic drinks (ABV 4%) is available in 250ml cans and includes two flavours – Elderflower, Lemon & Mint and Apple, Ginger & Acai Berry.
Made for what Bodega Bay founder Charlie Markland calls “healthy hedonist” consumers who seek a refreshing alcoholic drink with friends but don’t want a high calorie content or artificially sweetened options, the range contains entirely natural ingredients, 73 calories per can and is gluten-free and vegan-friendly.
Bodega Bay has also recently partnered with The Thirst Project, pledging to invest at least 1% of its sales to bring clean drinking water to people in need across 13 countries worldwide. This equates to 17 litres of clean drinking water per every can sold.
Jim Shearer, a Category, Insight and Innovation Director at Molson Coors, said: “The growth and opportunity in the hard seltzer category is clear, but we wanted to partner with a brand we felt had the ability, because of the sheer quality of the drink and brand proposition, to become a cornerstone of the category as it grows.
“With Bodega Bay we feel we have the perfect brand and partner to help our customers make the most of the hard seltzer opportunity and build real longevity into the category.”
Molson Coors rebranded as Molson Coors Beverage Company at the end of last year, signalling its intent to expand its portfolio beyond beer.