Jus-Rol has launched a range of ready-to-bake cookie dough to take the brand into new occasions and accelerate growth of the chilled dough category.
The new Jus-Rol Cookie Dough comes in three variants – Choc-Chip, Double Choc-Chip and Caramel. The ready-to-bake dough, which can be frozen prior to baking, is perforated into 12 portions. The cookies may simply be divided and placed on a tray to be baked in the oven for 10 minutes.
The launch follows the packaging overhaul of the brand’s Ready-To-Bake range in September.
Jus-Rol is planning a heavyweight campaign to support the cookie dough launch and the new packaging design, which will include digital advertising, social media and in-store shopper activity.
Joanna Goodman, Marketing Manager for Jus-Rol, said: “Chilled home baking products already enjoy 37.7% household penetration and the new Jus-Rol cookie doughs offer the perfect opportunity to drive that further. Many families tell us they enjoy baking together, particularly with children, but simply don’t have the time or the skills to bake from scratch. Jus-Rol ready-to-bake cookie doughs offer all the benefits of home-baking but with added ease and convenience.”