Maynards Bassetts and The Natural Confectionery Co. are tapping into the trend towards authentic ingredients with the launch of a new range, ‘Juicies’.
The new range will comprise Maynards Bassetts Wine Gums Juicies, Maynards Bassetts Sports Mix Juicies and The Natural Confectionery Co. Juicy Snakes, each of which includes real fruit juice, natural colours and 30% less sugar than the standard equivalents. The new products are also compliant with England’s forthcoming HFSS regulations.
The Juicies range is available in cases of 12 from August in 130g bags that have a £1 RSP.
Anna Ulrich, Brand Manager for Joyful Candy at Mondelēz International, commented: “Candy consumers are still looking for the best-tasting products which are also fun, made for sharing and made with trusted, authentic ingredients. For this reason the addition of real fruit juice to this great-tasting range is certainly set to capture shoppers’ attention from the fixture.”
Non-HFSS-compliant Wine Gums, Sports Mix and Jelly Snakes will still be available.
For more details and merchandising advice, please visit www.deliciousdisplay.co.uk.