Flavoured vodka brand JJ Whitley has announced the launch of a new ready to drink line-up which includes Vodka Lime & Soda, Blue Raspberry Vodka & Lemonade, London Dry Gin & Tonic and Pink Gin & Lemonade.
All variants are available to order now in a 330ml can format, 5% ABV, RSP £1.99.
With vodka and gin the top two contributors of value growth in the rapidly growing RTD market, brand owner Halewood Artisanal Spirits said the new launches provide retailers with an innovative product range to tap into this significant sales opportunity.
Halewood’s boss, James Stocker, added: “Our award-winning JJ Whitley range offers quality, British-made vodkas and gins that tap into the latest flavour trends. In addition to the popular Vodka Lime & Soda and Gin & Tonic serves, we’ve also added our Blue Raspberry Vodka and Pink Gin offerings, bring additional flavour diversity into RTDs and driving further recruitment into the category.
“We’re confident that these will be a big hit with consumers, particularly during the summer months as convenient, on-the-go formats are key.”
For further information, please contact Georgina Snell.
