Jam Shed is extending its portfolio with a new Chilean Merlot (RSP £7).
Available now, the red wine is hoped to resonate with fans of the Accolade Wines brand, as well as bring in new, younger wine drinkers.
Merlot is one of the leading red wines in the UK, and the new Jam Shed Merlot is rich and smooth with flavours of cherries, raspberry, and juicy plums.
The Jam Shed brand is now worth £57.5m, growing 90% year on year following three years of triple digit growth. There are now five wines in its portfolio: Shiraz, Malbec, Chardonnay, Rosé, and Merlot. It was also the fourth most-frequently purchased wine brand in the UK off-trade last year.
Lindsay Holas, Brand Manager for Accolade Wines, said: “Merlot has long been hailed as one of the most popular wines in the UK and we’re confident this new varietal, sourced from an iconic South American wine region, will allow us to grow even further. In less than two years since launch, Jam Shed Malbec has skyrocketed to become the UK’s number two Argentine SKU, demonstrating its popularity in the South American fixture and we’re pleased to add Chilean Merlot to the collection.
“Jam Shed has a big a role to play in 2022 to make the wine category clear and accessible to consumers, as well as offering fresh and innovative NPD and exciting POS, that attracts attention in-store.”