Retailers: share the Valentine’s love with Ferrero competition

Ferrero FSDU

Ferrero UK has launched a Valentine’s Day competition, exclusive to convenience retailers, to drive engagement among shoppers.

In addition to stock, five lucky stores will each win five Ferrero Rocher-inspired rose bouquets (worth £50 each) to gift to loyal customers or members of their community who they believe deserve a reward.

The campaign highlights the importance of stocking the core Ferrero Rocher range ahead of Valentine’s Day, whilst available point-of-sale materials will assist retailers in encouraging in-store cross-category purchases by bringing chocolate confectionery and flowers together. This year, the winning convenience retailers will be further supported with comms to local media to deliver the message that they have exclusive bouquets to give away, helping to drive further footfall and awareness for their store.

Levi Boorer, Customer Development Director at Ferrero, said: “Many people see chocolate as a token of love and we believe that people will have a strong desire to treat or gift those dearest to them. We want to help convenience retailers make this happen. Bringing flowers and Ferrero Rocher together in stores, will help retailers create an impactful Valentine’s display, and support in driving basket spend. Our competition and Ferrero Rocher-inspired bouquets had incredibly positive feedback last year, so we’re looking forward to bringing it back once again and working closely with the winners.”

Aman Uppal, of One Stop Mount Nod in Coventry, gifted Ferrero Rocher-inspired bouquets to customers in 2021 and commented: “We saw a sales uplift of over 100% on the Ferrero Rocher T16 compared to the previous year, and the competition also encouraged us to stock new formats for the first time with the T24 pack size, Ferrero Rocher Hearts and the Grand Ferrero Rocher. These all sold well, and I’d say the sales uplift was purely down to the Ferrero Rocher cross-category FSDU and the front of store display we created, so we really appreciated the support and would encourage fellow convenience retailers to get involved for 2022.”

To be in with a chance of winning, convenience retailers can simply visit Ferrero’s dedicated trade website, and order the Ferrero Rocher cross-category FSDU to be entered automatically. Alternatively, individuals who tweet Ferrero’s trade Twitter account (@FerreroYPS) or email an image of their boxed chocolate collection along with their name, store name, address and contact details will also be entered. The competition runs until 31 January and the winners will receive their bouquets ahead of the Valentine’s Day weekend.

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