Jacob’s Creek has a new ‘Made By Australia’ advertising campaign that highlights the “people, places and passions” that go into making Jacob’s Creek wine.
A TV ad is airing throughout February, and is supported instore with FSDUs and trolley media as well as digital, social and consumer activity.
“Our new ‘Made By’ campaign aims to inspire people who enjoy quality wine, demonstrating the authenticity of Jacob’s Creek,” said Lucy Bearman, Head of Marketing, Wine, at Pernod Ricard UK.
Bearman hopes the campaign will emphasise the company’s winemaking credentials, quality and heritage, and added: “One of our key goals in 2015 is to continue driving value back into the Australian wine category.”
The campaign will also be extended by a new partnership with tennis player Novak Djokovic, who will tell the story of what he is ‘Made By’. This will run throughout the year, with activity planned around Wimbledon fortnight.