Walkers is launching a new range called MixUps, which offer a selection of different flavours and textures all mixed together in one bag.
The range is available in shareable packs (rrp at £1.99) of three product formats – Snacks, Popcorn and Crisps. Each pack of MixUps Snacks includes a mixture of Doritos, Monster Munch, Wotsits and French Fries, with two flavour options – Cheese and Spicy. MixUps Popcorn is available in Sweet & Salty and Sweet & Spicy flavours, while MixUps Crisps are available in Cheese & Bacon and Cheese & Worcester Sauce flavoured packs.
Matt Goddard, Field Sales Director at PepsiCo, said “Walkers is committed to developing new products and is working closely with retailers to add excitement in-store and drive growth for the crisps, snacks and nuts category”.
Mixups roll out throughout February, and the launch will be supported with a new TV campaign alongside strong levels of in-store shopper marketing and social media activity.