Jack Daniel’s & Coca‑Cola – the number one alcohol ready‑to‑drink serve in Great Britain – has launched a new 330ml sleek can format across its full range.
The new cans are available now in Original Taste, Zero Sugar and Cherry variants in both plain and price‑marked formats.
The rollout will be supported by in‑store activations and downloadable digital assets via MyCCEP.com, helping retailers bring the launch to life at fixture. Marketing support will continue throughout 2026 to drive trial and repeat purchase, with activity designed to reward the retailers behind the category’s success.
The new format is designed to lift premium appeal, improve shelf standout and make merchandising more efficient – particularly in chilled and impulse spaces. In consumer testing, 79% of shoppers preferred the new sleek can over the current design and 65% said they would choose it on shelf.
The sleek cans also bring sustainability benefits, using less packaging and making it easier to transport and store at scale.
The launch comes as alcohol ready‑to‑drink continues to accelerate. Now worth over £722m in Great Britain, the category’s value is growing faster than any other alcohol segment, with value growth forecast at nearly 4.4% by 2028.
