Retailer competition: win an Irn-Bru Energy chiller plus stock!

Irn Bru Energy

Irn-Bru is giving retailers the chance to energise their soft drinks fixture with the help of Irn-Bru Energy, the innovative addition to the soft drinks category from the No.1 Scottish Grocery Brand1.

One lucky retailer will win an Irn-Bru Energy branded chiller for their store, worth £850, plus 10 cases of stock. One runner up will also receive £50 worth of Irn-Bru Energy cans.

Launched in June 2019, Irn-Bru Energy has outperformed all other leading slim can flavoured energy products2, selling over 5 million cans3.

This year, Irn-Bru Energy is supported by a £1m brand investment, which included heavyweight outdoor and digital advertising in March, to drive trial and awareness amongst Scottish energy drink shoppers.

“Energy is a really important category for retailers to get right, with nearly one in two ‘drink now’ soft drinks sold in Scottish convenience stores being an Energy drink4,” said Adrian Troy, Marketing Director at Barr Soft Drinks.

Available in sugar and no sugar options, retailers should merchandise both variants of Irn-Bru Energy in the chiller next to other slim can energy products to offer shoppers choice and drive incremental sales.

To be in with a chance of winning, send your name and store details to Susan Kosminski, SLR / Irn-Bru offer, Barr Soft Drinks, 2nd Floor, Mansell House, Aspinall Close, Horwich, Bolton, BL6 6QQ.

Entries close on Monday 31 August.


  1. Kantar World Panel, Value Sales, Take Home Non-Alcohol Brands, MAT to 18/09/19, Total Scotland
  2. IRI Marketplace, Value Sales, Total Standard Energy Slim Can Formats, Qtr to 22/05/20, Total Scotland
  3. AG Barr Sales Data
  4. IRI Marketplace, Value Sales, MAT to 22.05.20, Symbols & Independents Scotland

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